Fundraising Consulting

SRW & Associates has years of experience in fundraising for nonprofits and political campaigns. At SRW, we can prepare your organization or campaign by providing collaborative consulting services to prepare you with the most successful fundraising program possible.

• Development of fundraising plan that includes a timetable, dollar goal determined by the client and sets specific milestone goals for each level of giving.

• Development and execution of a marketing plan that supports the fundraising campaign.

• Development and production of the needed fundraising and marketing collateral including print, video, web, and social media.

• Identification of the  tactics for solicitation by the organization that includes recruiting campaign volunteers to make the “asks” via group events, face-to-face calls/visits, follow-up phone calls, letter/email writing, thank you calls and confirmation letters with invoicing.

• Management of the plan and volunteers with monthly reporting to the client on the status and terms of the funding secured.

• Advise and counsel to the client organization on ensuring sponsorship and donor fulfillment of benefits and expectations.‚Äč

The SRW team of  Susan Arp and Susan Williams has a variety of relevant fundraising experience that includes:

• The Pat Summitt Foundation – Development Consultant 2012 -2013

• East Tennessee Historical Society – Development Consultant 2006-2013

• “Save the River Bluff” Campaign for Legacy Parks Foundation – 2009-10

• East Tennessee Quality Growth Conference 2007 and 2011 Sponsorships

• Mayor’s First Day Festival Annual Sponsorships

• Arrowmont School of Arts and Crafts- Development Consultant  2004-2005

• American Bowling Congress, Sponsorship Campaign

• Kenny Chesney Street Festival Sponsorship Campaign

• River Club at the Boathouse Building Campaign

• Women’s Basketball Hall of Fame Building Campaign


East Tennessean of the Year Signature Fundraiser for the East Tennessee Historical Society
In 2011, SRW & Associates team member, Susan Arp assisted the Board of Directors of the East TN
Historical Society in establishing the East Tennessean of the Year Award to periodically recognize and
honor an East Tennessee history maker as their signature fundraiser of the year. Honorees must be an
ambassador for the region and represent integrity, dignity, leadership qualities and the volunteer spirit.
The the award is given to an East Tennessean with either a recent accomplishment or a compilation of
accomplishments in fields such as history, politics, entertainment, education, research or humanitarian
work that improves the lives of others. Since that time, Susan Arp has served as the primary support for
ETHS staff and volunteers to execute the fundraising effort and production of the event, which averages a
net income of $120,000 in support of the Society’s annual budget. The East Tennessean of the Year is
honored at a ticketed black-tie reception and dinner event attended by ETHS donors and supporters, and
the honoree’s family and friends. Proceeds from the event benefit the East Tennessee Historical Society.


In the inaugural year of the event the Society’s Board of Directors selected Tennessee Governor Bill
Haslam, the first native Knoxvillian elected governor in our state’s history and the second East
Tennessean elected in the past 50 years. Governor Haslam was inaugurated on January 15, 2011, as our
state’s 49 th Governor. In 2014 East Tennessee native Jack Hanna was honored as East Tennessean of the
Year in recognition of his efforts and commitment to educate a global audience about the natural world
and make the world a better place for animals and people everywhere. Jack Hanna is Director Emeritus of
the Columbus Zoo, an internationally known animal advocate and television personality. Since then
ETHS has honored retired Southeastern Conference Commissioner Roy Kramer, DeRoyal Industries
Founder and Lincoln Memorial University Board Chairman Pete DeBusk, Community Leader, Volunteer
& Philanthropist Natalie L. Haslam in 2018, and University of Tennessee Athletic Director Phil Fulmer in
2019. The 2020 East Tennessean of the Year event was cancelled due to the COVID-19 Virus
restrictions and will be resumed in 2021.